What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.
Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.
Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading