Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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Supercar Rental Business
Rental companies usually have a variety of cars. Starting from the budget options of cars, ending with "luxury" cars. The only way to be successful in this business is to…

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Business from Germany: Ravioli according to your own recipe through the online designer
Stuggi - this is the name of the company, organized by five independent entrepreneurs who develop the company, each introducing their own know-how. This project is based on the exchange…

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Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

How to build a business in the wildflowers. The story of the Velvet Flower Girl
An unusual idea helped Sonya Polska organize a business, taking pleasure and profit from her favorite pastime. Velokotsvetnitsa is an original and popular service that helps people give a piece…

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Prediction Steps
A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The…

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Outdoor Activities - Camping
Do you like outdoor activities, but don’t know with whom to go on a trip and where to find customers? Then read the information about those who have already figured…

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Business split scheme: signs and risks
The term "business fragmentation" Before we talk about business fragmentation, I would like to decide on this concept, which today has become widespread both among taxpayers, tax and judicial authorities.…

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