People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.
ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.
Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading
Saving and greed – these two concepts are often confused not only in everyday everyday situations, but also in practical activities – in all areas of industry and entrepreneurship. They very often and without any special reason replace each other. And from this a not very real picture arises in the field of development and successful promotion of any enterprise, regardless of the scale of production.
If we look at the explanatory dictionary, we immediately determine what the significant difference is. Continue reading
The term “business fragmentation”
Before we talk about business fragmentation, I would like to decide on this concept, which today has become widespread both among taxpayers, tax and judicial authorities.
It should be noted that the concept of “business fragmentation” is not defined by any legal document. But, as a rule, all parties understand that the term “business fragmentation” means dividing the economic activity of an economic entity into parts according to some criterion in order to achieve certain goals. Continue reading