People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.
ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.
Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading
To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions.
Nikita Komarov, product and marketing director and co-founder of PIK-Rent, talks about how to find your niche in the conservative PropTech market and launch a successful project.
The real estate market has always attracted entrepreneurs with its volume, potential and possible monetization models. At the same time, he was always associated with the traditional sphere, which was very difficult to integrate with IT tools. Continue reading