Luring and withdrawing customers: means of struggle
Luring or withdrawing customers Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the…

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Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor demanded and well paid. Can…

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Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

Find pain points in the market and beat them

To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions.

Nikita Komarov, product and marketing director and co-founder of PIK-Rent, talks about how to find your niche in the conservative PropTech market and launch a successful project.

The real estate market has always attracted entrepreneurs with its volume, potential and possible monetization models. At the same time, he was always associated with the traditional sphere, which was very difficult to integrate with IT tools. Continue reading

Are all the channels performance marketing uses your business?
What are the main benefits of SMS advertising? Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS…

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Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

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How to safely transport a large amount of money
When we have large capital, naturally, we will worry about its safety. In situations where money needs to be transported or transferred, the owner, as a rule, wants everything to…

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Female business: gender role
Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half…

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