People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.
ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.
Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading
The Board of Directors as a corporate body is widely represented in joint-stock companies, while in limited liability companies it can be rarely seen. The main reason is the peculiarities of the legal form. An LLC is, first and foremost, a company for the personal participation of owners, while the joint-stock companies combine capital. It is indirect participation in the activities of a joint stock company that requires a collegial body to represent and protect the interests of all shareholders, which is the Board of Directors. However, do not underestimate the opportunities offered to the owner by including the Board of Directors in the organizational structure of the LLC. Its advantages are as follows: Continue reading
Saving and greed – these two concepts are often confused not only in everyday everyday situations, but also in practical activities – in all areas of industry and entrepreneurship. They very often and without any special reason replace each other. And from this a not very real picture arises in the field of development and successful promotion of any enterprise, regardless of the scale of production.
If we look at the explanatory dictionary, we immediately determine what the significant difference is. Continue reading