Luring and withdrawing customers: means of struggle
Luring or withdrawing customers Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the…

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How to create a business from scratch?
Each person, at least once in his life, thought about how to stop working for a “strange uncle” and start his own business. Of course, investing in one's own is…

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Business: the difference between greed and savings
Saving and greed - these two concepts are often confused not only in everyday everyday situations, but also in practical activities - in all areas of industry and entrepreneurship. They…

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For example

A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

Corporate agreement between owners: opportunities and limitations

We give an introduction
Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in the production of similar types of products. The parent company plans to order services from its Russian subsidiary to promote and advertise new products on the Russian market. The planned scope of services is as follows:

advertising in all types of media; Continue reading

Management company for business: bonuses and risks

1. The need for all entities of the group of companies in common for all auxiliary functions:

accounting, legal, marketing and other services, the provision of which by employees of a specialized organization is organizational and economically more profitable than the creation of similar full-time services in each individual company.

Most often, managed legal entities have neither their own lawyer, nor accountant, nor system administrator – all this is done by the personnel of the management company. Objectively, not every business is able to draw such staff in each individual organization of the Group. Continue reading

The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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Do you live in a small town? A selection of ideas for you
Among the advantages, we highlight the following: - you do not need to separately organize a logistics department, because geographically in such a city everything is nearby; - a minimum…

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4 conditions when you can 100% protect the assets of your business.
The problem of protecting business assets is acute and obvious. Since 2017, new rules of subsidiary liability have been working, the opportunity has arisen to foreclose on property, bypassing the…

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How to build a startup based on the principles of the Stoics
The pitch session is the most popular event format about new technological projects. The format has a number of distinctive features. Strictly short presentation: from one to three minutes. "Selling"…

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