Female business: gender role
Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half…

Continue reading →

50% stake in LLC: exception
Conflict of business owners is a common phenomenon in companies where there are more than one participants. Sometimes the reason is in interpersonal relationships, sometimes - in different views on…

Continue reading →

A pinch of inspiration: six ideas for experimenting with email newsletters
It's no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting…

Continue reading →

For example

A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

Corporate agreement between owners: opportunities and limitations

We give an introduction
Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in the production of similar types of products. The parent company plans to order services from its Russian subsidiary to promote and advertise new products on the Russian market. The planned scope of services is as follows:

advertising in all types of media; Continue reading

Management company for business: bonuses and risks

1. The need for all entities of the group of companies in common for all auxiliary functions:

accounting, legal, marketing and other services, the provision of which by employees of a specialized organization is organizational and economically more profitable than the creation of similar full-time services in each individual company.

Most often, managed legal entities have neither their own lawyer, nor accountant, nor system administrator – all this is done by the personnel of the management company. Objectively, not every business is able to draw such staff in each individual organization of the Group. Continue reading

Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

...

Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

...

Home Business Ideas
All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

...

Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

...