Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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Home Business Ideas
All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

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For example

A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

Corporate agreement between owners: opportunities and limitations

We give an introduction
Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in the production of similar types of products. The parent company plans to order services from its Russian subsidiary to promote and advertise new products on the Russian market. The planned scope of services is as follows:

advertising in all types of media; Continue reading

Management company for business: bonuses and risks

1. The need for all entities of the group of companies in common for all auxiliary functions:

accounting, legal, marketing and other services, the provision of which by employees of a specialized organization is organizational and economically more profitable than the creation of similar full-time services in each individual company.

Most often, managed legal entities have neither their own lawyer, nor accountant, nor system administrator – all this is done by the personnel of the management company. Objectively, not every business is able to draw such staff in each individual organization of the Group. Continue reading

Dreaming of getting out of the OS?
The dream of any entrepreneur is the opportunity to go on vacation without fear that in a week of his absence the company will fall apart. As it turned out,…

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor demanded and well paid. Can…

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How to open an online store?
For a long time you want to go into the product business and open your own online store, but do not know where to start? In our article, we will…

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How to build a business in the wildflowers. The story of the Velvet Flower Girl
An unusual idea helped Sonya Polska organize a business, taking pleasure and profit from her favorite pastime. Velokotsvetnitsa is an original and popular service that helps people give a piece…

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