Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

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How to build a business in the wildflowers. The story of the Velvet Flower Girl
An unusual idea helped Sonya Polska organize a business, taking pleasure and profit from her favorite pastime. Velokotsvetnitsa is an original and popular service that helps people give a piece…

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Promotion in the era of surplus.
People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers…

Continue reading →

executive bodies

Luring and withdrawing customers: means of struggle

Luring or withdrawing customers
Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the luring or withdrawal of your customers.

For some, such situations may be not only loss or reduction of business, the need to take additional costly actions to retain, return or search for new customers. But also a “starvation” death. Especially if you are a micro or small business. Continue reading

We make a cash flow forecast

A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The budget will also allow you to see information about savings to create cash reserves for the company.

One of the best ways to manage a firm’s budget is to create a cash forecast. Such forecasts will be needed to plan financing and allocation of resources between different lines of business. We’ll introduce you to the basic steps that you need to take in order to use the forecasting capabilities to the maximum. Continue reading

Board of Directors at LLC: a unique tool for solving the problems of owners

The Board of Directors as a corporate body is widely represented in joint-stock companies, while in limited liability companies it can be rarely seen. The main reason is the peculiarities of the legal form. An LLC is, first and foremost, a company for the personal participation of owners, while the joint-stock companies combine capital. It is indirect participation in the activities of a joint stock company that requires a collegial body to represent and protect the interests of all shareholders, which is the Board of Directors. However, do not underestimate the opportunities offered to the owner by including the Board of Directors in the organizational structure of the LLC. Its advantages are as follows: Continue reading

Do you live in a small town? A selection of ideas for you
Among the advantages, we highlight the following: - you do not need to separately organize a logistics department, because geographically in such a city everything is nearby; - a minimum…

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Are all the channels performance marketing uses your business?
What are the main benefits of SMS advertising? Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS…

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Idea from Abroad: Expired Goods Store
How often do you buy and eat expired goods? If you live in the CIS, then be sure that such products are in your diet absolutely not intentionally on your…

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Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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