One big friendly company, or how to split a business
Have you decided to split up a business? To split honestly with sound business goals and in accordance with the idea that has been ripening in your head for 2…

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Corporate agreement between owners: opportunities and limitations
We give an introduction Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in…

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Luring and withdrawing customers: means of struggle
Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the luring or withdrawal of…

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complex product

Doomed business ideas. The view of investors.

Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the total volume of business projects), but there are outgoing, stupid and absolutely ridiculous projects that no sane person will undertake to finance.

Venture business has its own characteristics that not all entrepreneurs who dream to realize themselves in this direction can understand. The industry specialization of the fund, in principle, makes it impossible to finance certain projects, in addition to everything, often really absurd fantasies are sent.

The following are stories of business angels that describe the most egregiously insane ideas.

One wise man said that you need to limit yourself to stand out. The same project was conceived so comprehensive that it resembles chaos. This is a very popular mistake of inexperienced businessmen. Continue reading

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

Business split scheme: signs and risks
The term "business fragmentation" Before we talk about business fragmentation, I would like to decide on this concept, which today has become widespread both among taxpayers, tax and judicial authorities.…

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Female business: gender role
Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half…

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Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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Contribution to property has become repayable
Making a choice in favor of one or another reason for tax-free cash flow in a group of companies, the possibility of their return without taxes is often a key…

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