Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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How to avoid suspicions of money laundering. The eight rules of legal business
Account lockout is one of the main fears of small businesses. It is difficult to imagine something more unpleasant for the owner than the lack of access to company funds.…

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Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

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complex product

Doomed business ideas. The view of investors.

Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the total volume of business projects), but there are outgoing, stupid and absolutely ridiculous projects that no sane person will undertake to finance.

Venture business has its own characteristics that not all entrepreneurs who dream to realize themselves in this direction can understand. The industry specialization of the fund, in principle, makes it impossible to finance certain projects, in addition to everything, often really absurd fantasies are sent.

The following are stories of business angels that describe the most egregiously insane ideas.

One wise man said that you need to limit yourself to stand out. The same project was conceived so comprehensive that it resembles chaos. This is a very popular mistake of inexperienced businessmen. Continue reading

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

One big friendly company, or how to split a business
Have you decided to split up a business? To split honestly with sound business goals and in accordance with the idea that has been ripening in your head for 2…

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Cyprus company: risks when used in an asset protection system
A company registered under the law of Cyprus filed a lawsuit with the Russian Arbitration Court regarding the recognition of contracts of participation in construction as invalid. The right for…

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Are all the channels performance marketing uses your business?
What are the main benefits of SMS advertising? Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS…

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If an audit is not necessary, what is the use of it?
If an audit is not necessary, what is the use of it? In the market of audit services, such a form of audit as proactive or voluntary audit has become…

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