Buying and selling a business
Create a business from scratch or buy a ready-made business. Both methods of organizing entrepreneurial activity have their pros and cons, “pitfalls”. However, if, when starting a business from scratch,…

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Cyprus company: risks when used in an asset protection system
Story plot A company registered under the law of Cyprus filed a lawsuit with the Russian Arbitration Court regarding the recognition of contracts of participation in construction as invalid. The…

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Dreaming of getting out of the OS?
The dream of any entrepreneur is the opportunity to go on vacation without fear that in a week of his absence the company will fall apart. As it turned out,…

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companies that make

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A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

How to avoid suspicions of money laundering. The eight rules of legal business

Account lockout is one of the main fears of small businesses. It is difficult to imagine something more unpleasant for the owner than the lack of access to company funds.

Denis Skokov, head of the small business department at Raiffeisenbank, tells what to look for so that this fear does not become a reality.

Conduct a dialogue with the bank
“There is no time to deal with banks” – this can be heard from any business owner. But in order to avoid problems with the financial design of economic activities, it is not at all necessary to spend a lot of time on this – it will be enough to build processes. Continue reading

Are all the channels performance marketing uses your business?

What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.

Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.

Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor demanded and well paid. Can…

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How to safely transport a large amount of money
When we have large capital, naturally, we will worry about its safety. In situations where money needs to be transported or transferred, the owner, as a rule, wants everything to…

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We make a cash flow forecast
A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The…

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How to build a startup based on the principles of the Stoics
The pitch session is the most popular event format about new technological projects. The format has a number of distinctive features. Strictly short presentation: from one to three minutes. "Selling"…

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