Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

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We meet: the hereditary fund and its capabilities
Use case Imagine that there are two partners, “P1” and “P2”. They own the company A LLC. The specific percentage of the partners' shares in the authorized capital is not…

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Dreaming of getting out of the OS?
The dream of any entrepreneur is the opportunity to go on vacation without fear that in a week of his absence the company will fall apart. As it turned out,…

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companies that make

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A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

How to avoid suspicions of money laundering. The eight rules of legal business

Account lockout is one of the main fears of small businesses. It is difficult to imagine something more unpleasant for the owner than the lack of access to company funds.

Denis Skokov, head of the small business department at Raiffeisenbank, tells what to look for so that this fear does not become a reality.

Conduct a dialogue with the bank
“There is no time to deal with banks” – this can be heard from any business owner. But in order to avoid problems with the financial design of economic activities, it is not at all necessary to spend a lot of time on this – it will be enough to build processes. Continue reading

Are all the channels performance marketing uses your business?

What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.

Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.

Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading

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How to maintain confidence in business meetings
If you are not endowed with the talent of a negotiator by nature, then business communication can be a difficult task. This is especially true of tense situations in which…

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Supercar Rental Business
Rental companies usually have a variety of cars. Starting from the budget options of cars, ending with "luxury" cars. The only way to be successful in this business is to…

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor demanded and well paid. Can…

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About Ideas
Modern business Actual business ideas 2013 space is constantly expanding, new prospects and opportunities for developing your own business arise, but in many respects, success depends on the correct basis…

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