How to maintain confidence in business meetings
If you are not endowed with the talent of a negotiator by nature, then business communication can be a difficult task. This is especially true of tense situations in which…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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Cyprus company: risks when used in an asset protection system
A company registered under the law of Cyprus filed a lawsuit with the Russian Arbitration Court regarding the recognition of contracts of participation in construction as invalid. The right for…

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companies that make

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A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

How to avoid suspicions of money laundering. The eight rules of legal business

Account lockout is one of the main fears of small businesses. It is difficult to imagine something more unpleasant for the owner than the lack of access to company funds.

Denis Skokov, head of the small business department at Raiffeisenbank, tells what to look for so that this fear does not become a reality.

Conduct a dialogue with the bank
“There is no time to deal with banks” – this can be heard from any business owner. But in order to avoid problems with the financial design of economic activities, it is not at all necessary to spend a lot of time on this – it will be enough to build processes. Continue reading

Are all the channels performance marketing uses your business?

What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.

Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.

Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading

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Doomed business ideas. The view of investors.
Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the…

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Contribution to property has become repayable
Making a choice in favor of one or another reason for tax-free cash flow in a group of companies, the possibility of their return without taxes is often a key…

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We meet: the hereditary fund and its capabilities
Use case Imagine that there are two partners, “P1” and “P2”. They own the company A LLC. The specific percentage of the partners' shares in the authorized capital is not…

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4 conditions when you can 100% protect the assets of your business.
The problem of protecting business assets is acute and obvious. Since 2017, new rules of subsidiary liability have been working, the opportunity has arisen to foreclose on property, bypassing the…

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