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All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

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Prediction Steps
A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The…

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Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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companies that make

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A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

How to avoid suspicions of money laundering. The eight rules of legal business

Account lockout is one of the main fears of small businesses. It is difficult to imagine something more unpleasant for the owner than the lack of access to company funds.

Denis Skokov, head of the small business department at Raiffeisenbank, tells what to look for so that this fear does not become a reality.

Conduct a dialogue with the bank
“There is no time to deal with banks” – this can be heard from any business owner. But in order to avoid problems with the financial design of economic activities, it is not at all necessary to spend a lot of time on this – it will be enough to build processes. Continue reading

Are all the channels performance marketing uses your business?

What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.

Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.

Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading

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Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

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How to safely transport a large amount of money
When we have large capital, naturally, we will worry about its safety. In situations where money needs to be transported or transferred, the owner, as a rule, wants everything to…

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Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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Do you live in a small town? A selection of ideas for you
Among the advantages, we highlight the following: - you do not need to separately organize a logistics department, because geographically in such a city everything is nearby; - a minimum…

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