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To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions. Nikita Komarov, product and marketing director and co-founder of…

Continue reading →

Supercar Rental Business

Rental companies usually have a variety of cars. Starting from the budget options of cars, ending with “luxury” cars. The only way to be successful in this business is to have a significant difference from other car rental companies.

To stand out among competitors, you must offer services to a specific audience.

For example, rural residents need inexpensive SUVs where they can move around difficult places.

To determine the preferences of our client (and, in general, the selected audience), you need to carry out a certain marketing research.

Heavy business – supercar rental

If you focus on the richest people in the city, then the very first idea that comes to mind is to rent premium cars. But that would be wrong. Most wealthy residents already have their own expensive cars. And those people who do not have such cars already use the services of other rental companies. It is likely that these companies will not agree to share part of their customers with you.

The acquisition of prestigious cars may be a waste of money, because such cars cost 3-7 million rubles. It is also likely that the costs will not pay off.

But today there is another model range of cars on which you can stay. These are supercars and sports cars. It is difficult to find a rental of such cars even in large megacities, since this is a car for the most wealthy people who are ready to pay for their rental.

What are supercars?

Supercars are cars that are not inferior to anyone in speed and power, while they are very comfortable. The price of such cars starts from 7 million rubles. And the cost of expensive cars varies from 48 to 120 million rubles. These are cars such as Ferrari, Lamborghini, Porsche, Lotus, and other cars in this category. These are cars that everyone dreamed of riding.

There is a category of sports cars that can be bought much cheaper (2-3 million rubles). It is also very powerful and fast cars that look very attractive.

Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article “Where to get money for a business” we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings: “see the results of the experiment”
The best option for those who cannot work with the most affluent people is to open a supercar rental.

Selected audience for a sports car rental

Before you open a business, you first need to study the client well. Our clients are financially successful people, we can say that they are wealthy, and are ready to lay out a lot of money for pleasure. But we will need more specific information.

Sports cars are cars that are not easy to drive. Therefore, not everyone will be able to drive such a car. Accordingly, women will not be able to manage them, and we will immediately remove them from the list of potential customers. This means that 95% of our customers will be men. For personal money, men are determined to get a lot of positive emotions and feel the drive from a trip to a sports car. They will move on such a car on an empty track or on a racing track.

Wealthy people are prudent, and they understand that maintaining a supercar is an extra cost. And every day people do not need such a machine.

And the final point in considering a customer’s image is age. The client must be at least 27 years old, and the driving experience must be at least 3 years.

Supercar Rental Business

If you look at all the points of this type of business, then initially you need to purchase cars. For starters, 3-4 cars are enough. What finances a novice businessman needs to possess is hard to say for sure, since all cars are different.

For example, the Nissan GTR cost 4.8 million rubles not so long ago, it was a bright representative of supercars, with all its characteristics and its inherent qualities. The price of the Bugatti Veyron is approximately 100 million.

Suppose one car costs about 16 million, and we need four, then for the acquisition of four cars we need about 60 million.

You can do it differently and buy used cars, for example, Ferrari for 2.8-4.5 million or Lamborghini for the same price. Let the cars be used, but research has shown that “supercars” are almost not aging and are always in demand for their fans. You also need to get good insurance for your cars.

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