How to build a startup based on the principles of the Stoics
The pitch session is the most popular event format about new technological projects. The format has a number of distinctive features. Strictly short presentation: from one to three minutes. "Selling"…

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Are all the channels performance marketing uses your business?
What are the main benefits of SMS advertising? Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS…

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Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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Find pain points in the market and beat them

To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions.

Nikita Komarov, product and marketing director and co-founder of PIK-Rent, talks about how to find your niche in the conservative PropTech market and launch a successful project.

The real estate market has always attracted entrepreneurs with its volume, potential and possible monetization models. At the same time, he was always associated with the traditional sphere, which was very difficult to integrate with IT tools. Continue reading

4 conditions when you can 100% protect the assets of your business.
The problem of protecting business assets is acute and obvious. Since 2017, new rules of subsidiary liability have been working, the opportunity has arisen to foreclose on property, bypassing the…

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Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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One big friendly company, or how to split a business
Have you decided to split up a business? To split honestly with sound business goals and in accordance with the idea that has been ripening in your head for 2…

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Doomed business ideas. The view of investors.
Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the…

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