4 conditions when you can 100% protect the assets of your business.
The problem of protecting business assets is acute and obvious. Since 2017, new rules of subsidiary liability have been working, the opportunity has arisen to foreclose on property, bypassing the…

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10 original business ideas that shot into the crisis
Credit - not at the bank, but where? The answer to this question is well known to those who decided to connect their lives with the issuance of non-bank loans.…

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Luring and withdrawing customers: means of struggle
Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the luring or withdrawal of…

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Brand Features: “anti-brand”

The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural product is becoming less common and it is not a powder option that is beneficial for manufacturers, but in the trends and features of the modern generation.

More recently, analogue products have appeared on the domestic market that can replace traditional dairy products and, undoubtedly thanks to advertising, many have started talking about the benefits of such products, pointing to people with special features, in this case, lactose intolerance. A new product that openly declares its “non-milkiness” began to rapidly conquer store shelves and actively sold, while a digital comparison of the number of people with intolerance to milk protein and the number of consumers of non-dairy products showed that people who did not have this ailment also buy plant milk. What is the phenomenon of modern false products? Yesterday, such components, even of plant origin, caused only negative, and now they continue to frighten customers with only one of their appearance in the product, but some of them not only lost their prejudices, but also switched sides, claiming to be a concentration of health . Continue reading

Buying and selling a business
Create a business from scratch or buy a ready-made business. Both methods of organizing entrepreneurial activity have their pros and cons, “pitfalls”. However, if, when starting a business from scratch,…

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Doomed business ideas. The view of investors.
Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the…

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Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

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Home Business Ideas
All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

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