Female business: gender role
Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half…

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10 original business ideas that shot into the crisis
Credit - not at the bank, but where? The answer to this question is well known to those who decided to connect their lives with the issuance of non-bank loans.…

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If an audit is not necessary, what is the use of it?
If an audit is not necessary, what is the use of it? In the market of audit services, such a form of audit as proactive or voluntary audit has become…

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master classes

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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Home Business Ideas
All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

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Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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A pinch of inspiration: six ideas for experimenting with email newsletters
It's no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting…

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