Contribution to property has become repayable
Making a choice in favor of one or another reason for tax-free cash flow in a group of companies, the possibility of their return without taxes is often a key…

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Business: the difference between greed and savings
Saving and greed - these two concepts are often confused not only in everyday everyday situations, but also in practical activities - in all areas of industry and entrepreneurship. They…

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Luring and withdrawing customers: means of struggle
Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the luring or withdrawal of…

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master classes

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

10 original business ideas that shot into the crisis
Credit - not at the bank, but where? The answer to this question is well known to those who decided to connect their lives with the issuance of non-bank loans.…

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Find pain points in the market and beat them
To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions. Nikita Komarov, product and marketing director and co-founder of…

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If an audit is not necessary, what is the use of it?
If an audit is not necessary, what is the use of it? In the market of audit services, such a form of audit as proactive or voluntary audit has become…

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Supercar Rental Business
Rental companies usually have a variety of cars. Starting from the budget options of cars, ending with "luxury" cars. The only way to be successful in this business is to…

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