Now that women have successfully occupied all spheres of activity and their independence and purchasing power has increased significantly, compared with even the last century, to lose the beautiful half of humanity from sight means to lose a considerable part of profit.
1 Woman as a seller
2 Woman as a buyer
At the same time, it is foolish to deny that women more often than men make important decisions, starting from the choice of food, clothing, furniture, repair materials, and ending with real estate and equipment. Does this world still belong to men? No matter how! And the trend of recent years indicates that women from the rank of buyers have boldly and successfully migrated to the other side, literally before our eyes rediscovering those industries that initially had a clear division into “masculine” and were inaccessible to fragile creatures. Today, thin female fingers with a firm grip took hold of the truly male branches of the business, shaking off considerable fruits from them on emphasized emancipation and blurring the boundaries between the sexes, so it is worth considering two areas: a woman as a seller and a woman as a buyer. Let’s consider each of them separately. Continue reading