Idea from Abroad: Expired Goods Store
How often do you buy and eat expired goods? If you live in the CIS, then be sure that such products are in your diet absolutely not intentionally on your…

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How to build a business in the wildflowers. The story of the Velvet Flower Girl
An unusual idea helped Sonya Polska organize a business, taking pleasure and profit from her favorite pastime. Velokotsvetnitsa is an original and popular service that helps people give a piece…

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Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

Find pain points in the market and beat them
To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions. Nikita Komarov, product and marketing director and co-founder of…

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Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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One big friendly company, or how to split a business
Have you decided to split up a business? To split honestly with sound business goals and in accordance with the idea that has been ripening in your head for 2…

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