The pitch session is the most popular event format about new technological projects. The format has a number of distinctive features.
Strictly short presentation: from one to three minutes.
“Selling” intonation: the goal is to attract attention.
The presence of a visual component (slides) is highly desirable.
Everything else is the will and desire of the startup itself. Some demonstrate their prototype, others show the wonders of graphics, others make gifts to the audience. But, according to Tolstoy, “all happy startups are alike,” and therefore they use similar principles.
In order not to be unfounded, I went “to the fields” and tested my ideas with Nadezhda Anisimova, the main “pitch maker” of Sarafan.tech startup. In this team, Nadia has over 25 pitches different in format – so all the recommendations have been approved by a professional! Continue reading