Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

Continue reading →

The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

Continue reading →

Find pain points in the market and beat them
To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions. Nikita Komarov, product and marketing director and co-founder of…

Continue reading →

employees and contractors

1 2 3 5

Crazy ideas from abroad that have been successful

New startups, having not found a sufficient response from consumers, crumble to dust without any profit.

Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having learned about those projects that were successful and too brave, it remains only to regret that they did not come into our heads. Is it possible to bring these ideas to life in our country, we will see further.

This idea enriched the Colombian, who founded the company PetButler in his country. Employees of the company are engaged in cleaning excrement for dogs for a fee, which their customers list weekly.

This proposal to Matt Boswell, the founder of the company, once seemed ridiculous. However, the economic mindset and entrepreneurial acumen helped to quickly analyze all the pros and cons of supply. And here is the result – now PetButler is the largest company performing such unpleasant work as cleaning feces for animals. This work is one of those that they do not like, even disdain, and tend to avoid doing it on their own. Continue reading

Brand Features: “anti-brand”

The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural product is becoming less common and it is not a powder option that is beneficial for manufacturers, but in the trends and features of the modern generation.

More recently, analogue products have appeared on the domestic market that can replace traditional dairy products and, undoubtedly thanks to advertising, many have started talking about the benefits of such products, pointing to people with special features, in this case, lactose intolerance. A new product that openly declares its “non-milkiness” began to rapidly conquer store shelves and actively sold, while a digital comparison of the number of people with intolerance to milk protein and the number of consumers of non-dairy products showed that people who did not have this ailment also buy plant milk. What is the phenomenon of modern false products? Yesterday, such components, even of plant origin, caused only negative, and now they continue to frighten customers with only one of their appearance in the product, but some of them not only lost their prejudices, but also switched sides, claiming to be a concentration of health . Continue reading

A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

1 2 3 5
Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

...

Business from Germany: Ravioli according to your own recipe through the online designer
Stuggi - this is the name of the company, organized by five independent entrepreneurs who develop the company, each introducing their own know-how. This project is based on the exchange…

...

Outdoor Activities - Camping
Do you like outdoor activities, but don’t know with whom to go on a trip and where to find customers? Then read the information about those who have already figured…

...

Are all the channels performance marketing uses your business?
What are the main benefits of SMS advertising? Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS…

...