The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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Luring and withdrawing customers: means of struggle
Problem. Business challenge. Situation. As well as a host of other metaphors, epithets that allow you to fully or partially express your unpleasant emotions regarding the luring or withdrawal of…

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Do you live in a small town? A selection of ideas for you
Among the advantages, we highlight the following: - you do not need to separately organize a logistics department, because geographically in such a city everything is nearby; - a minimum…

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employees and contractors

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Crazy ideas from abroad that have been successful

New startups, having not found a sufficient response from consumers, crumble to dust without any profit.

Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having learned about those projects that were successful and too brave, it remains only to regret that they did not come into our heads. Is it possible to bring these ideas to life in our country, we will see further.

This idea enriched the Colombian, who founded the company PetButler in his country. Employees of the company are engaged in cleaning excrement for dogs for a fee, which their customers list weekly.

This proposal to Matt Boswell, the founder of the company, once seemed ridiculous. However, the economic mindset and entrepreneurial acumen helped to quickly analyze all the pros and cons of supply. And here is the result – now PetButler is the largest company performing such unpleasant work as cleaning feces for animals. This work is one of those that they do not like, even disdain, and tend to avoid doing it on their own. Continue reading

Brand Features: “anti-brand”

The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural product is becoming less common and it is not a powder option that is beneficial for manufacturers, but in the trends and features of the modern generation.

More recently, analogue products have appeared on the domestic market that can replace traditional dairy products and, undoubtedly thanks to advertising, many have started talking about the benefits of such products, pointing to people with special features, in this case, lactose intolerance. A new product that openly declares its “non-milkiness” began to rapidly conquer store shelves and actively sold, while a digital comparison of the number of people with intolerance to milk protein and the number of consumers of non-dairy products showed that people who did not have this ailment also buy plant milk. What is the phenomenon of modern false products? Yesterday, such components, even of plant origin, caused only negative, and now they continue to frighten customers with only one of their appearance in the product, but some of them not only lost their prejudices, but also switched sides, claiming to be a concentration of health . Continue reading

A pinch of inspiration: six ideas for experimenting with email newsletters

It’s no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting harder.

Do not despair and experiment, even if the methods seem hackneyed. Alina Novozhenova, marketing and communications product manager at Biglion, shares six ideas for experimenting in email newsletters.

Enter new categories
Email newsletter has long ceased to be just sending messages about new shares of the company. Yes, such letters are also relevant, but do not forget to come up with new formats that will interest users. Continue reading

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Doomed business ideas. The view of investors.
Business angels and venture capital fund analysts are inundated with countless ideas for the business. Undoubtedly, many of them are worthy of attention (statistics speak only of 10% of the…

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How to maintain confidence in business meetings
If you are not endowed with the talent of a negotiator by nature, then business communication can be a difficult task. This is especially true of tense situations in which…

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Cyprus company: risks when used in an asset protection system
A company registered under the law of Cyprus filed a lawsuit with the Russian Arbitration Court regarding the recognition of contracts of participation in construction as invalid. The right for…

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Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

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