Crazy ideas from abroad that have been successful
New startups, having not found a sufficient response from consumers, crumble to dust without any profit. Unexpectedly, quite absurd ideas develop for everyone, bringing multimillion-dollar profits to the organizer. Having…

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4 conditions when you can 100% protect the assets of your business.
The problem of protecting business assets is acute and obvious. Since 2017, new rules of subsidiary liability have been working, the opportunity has arisen to foreclose on property, bypassing the…

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A pinch of inspiration: six ideas for experimenting with email newsletters
It's no secret that email marketing works great in ecommerce. But there is a difficulty. With high competition, getting a user to open and engage in a message is getting…

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came to the reasonable

Are all the channels performance marketing uses your business?

What are the main benefits of SMS advertising?
Firstly, the main channels of performance marketing are concentrated inside the Internet browser, where the user is already surrounded by advertising. SMS comes on top of all windows and even on a locked screen, and in addition, remains in the message menu.

Secondly, SMS advertising opens up completely new geo-targeting opportunities – in real time or based on past visits. Telecommunications operators have the most accurate and current data on the user’s location.

Thirdly, audience targeting is based on the operator’s own data, unlike online advertising, where targeting is based on user behavior on the network. Continue reading

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

Find pain points in the market and beat them

To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions.

Nikita Komarov, product and marketing director and co-founder of PIK-Rent, talks about how to find your niche in the conservative PropTech market and launch a successful project.

The real estate market has always attracted entrepreneurs with its volume, potential and possible monetization models. At the same time, he was always associated with the traditional sphere, which was very difficult to integrate with IT tools. Continue reading

How to get a loan in 2018 tips and suggestions
Agree, promotional offers about loans and credits literally flooded our surrounding reality. They fall upon us from all sides - mainly, of course, from the Internet, because this is a…

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Buying and selling a business
Create a business from scratch or buy a ready-made business. Both methods of organizing entrepreneurial activity have their pros and cons, “pitfalls”. However, if, when starting a business from scratch,…

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The main mistakes of businessmen
Starting a business, many people set themselves the goal of getting rich. Many follow the well-known examples of people who have made a fortune in one sphere or another, imitate…

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor demanded and well paid. Can…

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