Do you live in a small town? A selection of ideas for you
Among the advantages, we highlight the following: - you do not need to separately organize a logistics department, because geographically in such a city everything is nearby; - a minimum…

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Find pain points in the market and beat them
To launch a successful startup in real estate, you need to see the weaknesses in the market and offer effective solutions. Nikita Komarov, product and marketing director and co-founder of…

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We make a cash flow forecast
A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The…

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beginning of a performanc

How to build a startup based on the principles of the Stoics

The pitch session is the most popular event format about new technological projects. The format has a number of distinctive features.

Strictly short presentation: from one to three minutes.
“Selling” intonation: the goal is to attract attention.
The presence of a visual component (slides) is highly desirable.
Everything else is the will and desire of the startup itself. Some demonstrate their prototype, others show the wonders of graphics, others make gifts to the audience. But, according to Tolstoy, “all happy startups are alike,” and therefore they use similar principles.
In order not to be unfounded, I went “to the fields” and tested my ideas with Nadezhda Anisimova, the main “pitch maker” of Sarafan.tech startup. In this team, Nadia has over 25 pitches different in format – so all the recommendations have been approved by a professional! Continue reading

Tough measures or how to make adjustments to the company
The reasons why there is a need to change the strategy of a company of one orientation or another are different, but most often it is a decrease in productivity…

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How to create a business from scratch?
Each person, at least once in his life, thought about how to stop working for a “strange uncle” and start his own business. Of course, investing in one's own is…

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Idea from Abroad: Expired Goods Store
How often do you buy and eat expired goods? If you live in the CIS, then be sure that such products are in your diet absolutely not intentionally on your…

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50% stake in LLC: exception
Conflict of business owners is a common phenomenon in companies where there are more than one participants. Sometimes the reason is in interpersonal relationships, sometimes - in different views on…

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