Corporate agreement between owners: opportunities and limitations
We give an introduction Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in…

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Prediction Steps
A reliable budget will allow you to understand how to control your expenses: the organization will spend only when you are clearly aware that these expenses can be allowed. The…

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Corporate agreement between owners: opportunities and limitations
We give an introduction Imagine that a Russian company that produces several types of products has a foreign founder who works abroad in the same industry and is engaged in…

Continue reading →

aggressive sales

Promotion in the era of surplus.

People stop making spontaneous purchases, preferring to first study the market, reviews, reviews and other information about the desired product. Therefore, companies should look at the behavior of potential customers and try to help them in making decisions.

ExeDrive service founder Julia Volikova talks about how brands can stay healthy for consumers in the “era of surplus”.

Some time ago, all marketing was built on real needs: a person wants an orange – he does not have an orange – we sell him an orange. Today, we are surrounded by thousands of oranges and any other goods. In this situation, the consumer turns into a “selector”. Continue reading

Home Business Ideas
All business books written by sharks of entrepreneurial activity are based, in fact, on one rule: "Do only what you like and be honest with yourself." Indeed, the whole secret…

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Management company for business: bonuses and risks
1. The need for all entities of the group of companies in common for all auxiliary functions: accounting, legal, marketing and other services, the provision of which by employees of…

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How to build a business in the wildflowers. The story of the Velvet Flower Girl
An unusual idea helped Sonya Polska organize a business, taking pleasure and profit from her favorite pastime. Velokotsvetnitsa is an original and popular service that helps people give a piece…

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Brand Features: "anti-brand"
The dairy industry is one of the largest in the whole world, and the nutritional value and value of milk can hardly be overestimated, however, at the moment the natural…

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